Tasked with reviving the Daz brand, we launched a campaign featuring Troy Hawke as the face of the initiative. The slogan “Yes, it’s Daz” was prominently displayed across thousands of out-of-home (OOH) sites in major UK cities, with the TV commercial airing on ITV and across various social media channels. My motion design work was integral to all video deliverables, enhancing the campaign's visual appeal and effectiveness.